ABOUT THE PROJECT
‘Plants Vs. Zombies Garden Warfare: 3Z Arena’ is the world’s first dueling interactive theater. In this Carowinds, North Carolina, ride players are split into two teams: Plants and Zombies, based on the smash-hit video game series. Each side consists of up to 34 players on motion-based seats shooting on a pair of large screens. The teams compete to collect the most golden gnomes across four zany environments as actions on one screen can cause reactions on the other. Pure Imagination Studios created all of the media and gameplay for this experience.