ABOUT THE PROJECT
LEGO approached Pure Imagination Studios to collaborate with Pixar to create an imaginative short that would play before Disney/Pixar’s Cars 3 in theaters. An intro piece that would announce the mega feature for audiences to add excitement while using the very virtual bricks kids and adults having been tinkering with for over 75 years. We worked closely with Pixar to ensure a native approach to the short. Pure Imagination Studios produced an entertaining piece that is appreciated by multiple generations to pay tribute to the original movie trailer, and brings together the values of both LEGO and Pixar.