Over the last two years we’ve had the great privilege of working with our partners over at Warner Bros. and DC to concept, develop, and deliver an entirely new world for kids aged 6-12. The DC: Batman Bat-Tech Edition app gives kids around the world the opportunity to interact, experience, and learn about Batman’s vast array of technology through a combination of immersive storytelling, Augmented Reality, and STEM-based learning. This campaign was truly a worldbuilding experience.